MOSCOT is a historic New York eyewear brand that has been handed down for five generations and boasts over 100 years of experience in the sector. With its iconic style, the LEMTOSH model has stood the test of time and continues to occupy a place of its own in the eyewear tradition. This classic with a more rounded shape has been a business card for generations of intellectuals, artists and filmmakers characterized by creativity, attention and free spirit.

Big and bold with exaggerated paddle temples, Poppy Joel would put the KEPPE in the Orchard Street Shop window to grab people's attention as they strolled by. Two generations later, MOSCOT product designer and Poppy Joel's grandson Zack brings the KEPPE back on display. We can't help it ... we love attention.


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